| Titre : | Essentials of Marketing Communications |
| Auteurs : | Chris Fill, Auteur |
| Type de document : | texte imprimé |
| Editeur : | Pearson Education, 2011 |
| ISBN/ISSN : | 978-0-273-73844-2 |
| Format : | 412 p |
| Langues: | Anglais |
| Résumé : | Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. |
| Note de contenu : |
- Cases studies illustrate marketing communications in practice
- ‘Viewpoint’ boxes stimulate discussion and include questions and tasks to encourage you to apply your knowledge - Up-to-date coverage of digital and interactive media and the impact it is having on marketing communications. - Online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with sample exam questions and weblinks for students. |
| Nature du document : | documentaire |
| Niveau : | BTS |
| Discipline : | Communication/Marketing |
Exemplaires (1)
| Support | Cote | Localisation | Section | Code-barres | Disponibilité |
|---|---|---|---|---|---|
| livre | BTS 2011 | CDI | Manuels scolaires | 9780273738442 | Disponible |